Disclaimer: Our service is supported by potential compensation from companies listed on this page. Compensation and research determine company rankings, allowing us to provide free consumer information.
In uncertain economic times, we often seek ways to safeguard our wealth. American Hartford Gold has caught our attention as a standout in the precious metals investment arena.
With top-notch ratings and a client-first approach, they’re reshaping how we think about portfolio diversification. Their unique perks, like price-matching and free silver offers, are turning heads.
But is American Hartford Gold the right fit for our investment needs? Let’s take a closer look!
What Is American Hartford Gold?
American Hartford Gold operates as a prominent precious metals dealer headquartered in Los Angeles, California.
This family-operated enterprise has established itself through years of dependable service and personalized attention.
You’ll find they support various investors, ranging from individuals seeking portfolio diversification to those planning for retirement security.
Their expertise centers on precious metals including gold, silver, platinum, and palladium, offering both coins and bullion to match your investment preferences.
You can choose between direct ownership of these assets or incorporate them into retirement accounts like IRAs and 401(k)s, providing flexibility for your financial planning needs.
You’ll appreciate their transparent approach, as they thoroughly explain all costs before you complete any transaction.
Their exclusive buyback program for clients stands out, making asset liquidation straightforward when you need it.
While their website doesn’t display pricing, they maintain market competitiveness through their price-matching guarantee.
The company distinguishes itself through educational resources and regulatory compliance. You’ll have access to knowledgeable specialists who guide you through precious metal investments.
They enhance value through attractive promotions, including $15,000 worth of complimentary silver and zero account maintenance fees for up to three years.
Their market prominence is evident from their recognition in the Inc. 5000 list, where they achieved the top position among gold investment companies in 2021.
Led by CEO Sanford Mann and President Scott Gerlis, the company maintains its commitment to excellence through focused attention to your needs and superior service delivery.
Client satisfaction is reflected in positive feedback across platforms like Trustpilot and Google, demonstrating their service quality.
However, you should note certain limitations, including restricted international shipping options and the absence of detailed online pricing, which might affect your decision-making process.
Despite these considerations, American Hartford Gold’s proven track record and comprehensive investment options position them as a leading choice for precious metals investment.
Sanford Mann: Chief Executive Officer

Sanford Mann leads American Hartford Gold as CEO, leveraging his extensive decade-long expertise in precious metals.
His leadership emphasizes building secure investment pathways while fostering client trust, reflecting the company’s dedication to transparent operations and exceptional service delivery.
At the helm, Mann guides strategic initiatives and upholds the organization’s stellar market reputation. His profound knowledge of precious metals has helped position AHG as an industry leader.
His leadership has garnered recognition for the company’s outstanding offerings, particularly in Gold IRA rollovers and physical precious metals investment options.
Scott Gerlis: Executive Chairman

Scott Gerlis serves as Executive Chairman at American Hartford Gold, bringing over a decade of specialized knowledge in retail precious metals investing.
He shapes long-term business directions while prioritizing investor needs. Gerlis actively manages company operations, ensuring investors receive premium investment opportunities.
His comprehensive grasp of Gold and Silver IRAs helps expand AHG’s service portfolio to address varied investment requirements.
His professional expertise and dedication to service excellence contribute to AHG’s high ratings across Trustpilot and BBB platforms.
Max Baecker: President

Max Baecker guides American Hartford Gold as President, steering daily operational activities. He collaborates with executive leadership to ensure smooth client interactions while maintaining AHG’s core principles of transparency and reliability.
Under his guidance, the company excels in delivering IRA rollovers and buyback programs, essential components for robust retirement planning.
Baecker prioritizes operational excellence, strengthening AHG’s position as a trusted partner for physical precious metals investments. His unwavering commitment to quality maintains the company’s market leadership.
Products And Services
American Hartford Gold delivers specialized precious metals investment options designed to enhance portfolio diversification.
Their comprehensive offerings encompass Precious Metals IRAs, direct purchasing options, specialty products, and a buyback program, providing solutions for various investment strategies.
Precious Metals IRAs
The company guides investors through establishing self-directed IRAs for physical gold, silver, platinum, or palladium holdings.
You can transfer eligible retirement accounts, including 401(k)s, 403(b)s, 457 plans, traditional IRAs, and Roth IRAs, into a Precious Metals IRA.
While the rollover process involves multiple steps, their expert guidance simplifies compliance with IRS regulations. This service ensures tax-deferred growth potential while maintaining proper IRA rollover management.
Types Of Metals
The investment selection includes:
- Gold: American Gold Eagle, Canadian Gold Maple Leaf, South African Krugerrand
- Silver: American Silver Eagle, Canadian Silver Maple Leaf
- Platinum: Platinum American Eagle
- Palladium: Various coins and bars
Investments come in bullion, bars, and coins, allowing portfolio customization based on preferences.
Direct Purchases
American Hartford Gold enables personal ownership of physical metals through direct purchases. They provide secure shipping at no additional cost. This option serves individuals seeking gold and silver bullion investments outside retirement accounts.
Specialty Products
The company features exclusive items such as numismatic coins, rare collectibles, and hand-poured bars. These selections appeal to collectors and investors seeking unique alternatives beyond standard bullion.
The craftsmanship and scarcity of these items often contribute to value appreciation, adding exclusive options to their product range.
Buyback Program
A streamlined buyback program allows investors to sell their metals when asset liquidation becomes necessary.
The program operates with clear processes and transparent fee structures. Returning clients value the program’s simplicity and reliable policies.
Through their combination of Precious Metals IRAs, direct purchases, specialty products, and buyback guarantees, American Hartford Gold meets diverse investment needs with professional service and operational efficiency.
Fees And Costs
Fee Type | Amount | Details |
---|---|---|
Setup Fee | $0 | No setup fees for opening an account |
Application Fee | $230 | May apply to new Gold IRA or cash accounts (mentioned by some sources) |
Annual Fee | $200 (or $180) | Covers storage, insurance, and custodian services |
Minimum Investment (Cash Account) | $5,000 | Minimum threshold for opening a cash account |
Minimum Investment (Gold IRA) | $10,000 | Minimum threshold for opening a Gold IRA |
American Hartford Gold offers a clear and straightforward fee structure for investors. Opening an account comes with zero setup fees, making the initial process more accessible.
However, you might encounter an application fee of $230 when starting a new Gold IRA or cash account, as indicated by various sources.
The company charges annual fees ranging between $180-$200, which encompass comprehensive services including storage, insurance, and custodian management.
These fees are essential for maintaining your Precious Metals IRA and ensuring proper handling of physical gold and silver assets.
When you decide to invest, you’ll need to meet specific minimum investment requirements. Cash accounts start at $5,000, while Gold IRAs require a higher minimum of $10,000.
Understanding these thresholds helps you better plan your investment strategy according to your financial capabilities.
The annual fee structure includes necessary storage and custodian services, which are vital components for maintaining the security of your account.
Your precious metals are stored in secure facilities, demonstrating the company’s dedication to protecting your investments.
American Hartford Gold has established itself in the Precious Metals IRA industry through reliable pricing and extensive service offerings.
The fee structure remains competitive while providing essential services for investors looking to diversify their retirement portfolios with physical gold and silver.
The combination of secure storage options and comprehensive services offers investors confidence in their precious metals investments.
These reasonable costs provide value for those seeking to protect their retirement savings through physical precious metals.
Storage And Custody
American Hartford Gold delivers secure storage and custody solutions for precious metals IRA investors. Their services safeguard physical gold and silver assets, providing investors with confidence and security.
Storage Options
The company partners with leading depository services to offer diverse storage solutions.
- Brinks Global Services maintains highly secure facilities across Los Angeles, New York, and Salt Lake City.
- Delaware Depository operates from Wilmington, DE, featuring state-of-the-art surveillance and reinforced vaults.
- International Depository Services (IDS) provides exclusive segregated storage through facilities in Dallas, TX, and New Castle, DE.
These strategic partnerships ensure both flexibility and maximum security for IRA rollovers and retirement assets.
Segregated Storage
You can select between segregated and non-segregated storage based on your investment needs.
- Segregated storage places your physical gold and silver in dedicated vault sections, keeping your assets separate from others.
- Non-segregated storage offers a cost-efficient option, storing assets in shared vault spaces while maintaining precise inventory records.
For enhanced security, segregated storage provides maximum traceability for gold and silver bullion or rare collectibles.
Custodians
Equity Trust Company acts as the primary custodian for American Hartford Gold. Their expertise in Gold and Silver IRA management ensures smooth account operations.
Their responsibilities include:
- Maintaining IRS compliance.
- Managing retirement account investment paperwork.
- Facilitating seamless transactions.
Through collaboration with Equity Trust, the process becomes streamlined for investors, ensuring professional handling of IRA rollovers and physical precious metals investments.
Customer Service And Reputation
American Hartford Gold demonstrates exceptional dedication to client satisfaction through their outstanding customer service and reputation management. Their commitment shines through positive reviews and efficient complaint handling.
Customer Reviews
Our analysis of trusted review platforms reveals consistently outstanding ratings.
- Trustpilot showcases a remarkable 4.8/5 rating, backed by more than 1,300 positive client testimonials.
- The Better Business Bureau (BBB) bestows an A+ rating along with 4.88/5 stars from 644 reviews, emphasizing their transparent operations and trustworthiness.
- Additional platforms like ConsumerAffairs and Google feature glowing testimonials, with clients praising the seamless Gold IRA setup process and straightforward physical gold and silver investment options.
These testimonials showcase how effectively the company serves various client requirements while maintaining professional excellence across services.
Complaints
Despite overwhelmingly positive feedback, American Hartford Gold has received some concerns regarding communication timeliness and investment value expectations. Several BBB users have expressed these issues.
The company stands out through their proactive resolution approach. They consistently engage with negative reviews on platforms like ConsumerAffairs, showcasing their dedication to swift problem-solving. This responsiveness demonstrates their commitment to continuous service enhancement.
Customer Support
The support team plays an essential role in delivering smooth service experiences. Representatives provide expert guidance for Precious Metals IRAs, retirement account rollovers, and various investment opportunities.
Clients benefit from comprehensive educational materials, including detailed investment guides, current market analyses, and informative blog content, helping them make informed decisions about their investments.
The knowledgeable support staff enhances client confidence in key services, including the buyback program and various storage solutions.
How To Get Started
Starting with American Hartford Gold offers a clear path for precious metals investment enthusiasts. The process remains efficient whether you opt for a new Gold IRA or transfer an existing retirement account.
Steps To Open An IRA
The Gold IRA setup at American Hartford Gold follows these straightforward steps:
- Choose a self-directed IRA: Pick this option to invest in physical gold, silver, or other precious metals, helping you diversify retirement accounts.
- Consult an account executive: Partner with an AHG Account Executive to transform eligible accounts into a Gold IRA, including traditional IRAs, Roth IRAs, 401(k)s, and Thrift Savings Plans.
- Fund the IRA: Move funds from existing retirement accounts or contribute fresh capital through wire transfers or rollovers from eligible accounts.
- Select precious metals: Choose your preferred metals with expert guidance from AHG specialists, including gold and silver bullion, coins, or bars.
Free Resources
American Hartford Gold equips investors with free educational materials to support informed investment choices:
- Investment guides: Access comprehensive materials covering Precious Metals IRAs, retirement strategies, and market trends.
- Free gold and silver kit: Obtain detailed information about Gold and Silver IRAs, physical gold diversification benefits, and storage solutions.
- Expert consultations: Book complimentary sessions with AHG representatives to learn about IRA rollovers, pricing clarity, and buyback options.
These tools demonstrate AHG’s dedication to superior service while building investor confidence.
Contact Information
Reaching American Hartford Gold remains straightforward through multiple channels:
- Phone: Access support via toll-free number 1-800-462-0071
- Email: Send queries to info@americanhartfordgold.com
- Address: Find them at 11755 Wilshire Blvd 11th floor, Los Angeles, CA 90025
- Website: Visit www.americanhartfordgold.com for services, products, and pricing details
Their support team is ready to address your concerns efficiently.
Pros And Cons
American Hartford Gold presents notable advantages and limitations for precious metals investors. Here’s a balanced examination of their key features.
Pros
- Strong market standing: The company maintains an A+ Better Business Bureau rating and impressive customer feedback scores of 4.9/5 on both Trustpilot and Google, demonstrating reliable service delivery and customer satisfaction.
- Comprehensive product selection: You can access various precious metals including gold, silver, platinum, and palladium, available as coins and bars. Special items like the Gold St Helena 1-oz Boston Tea Party Coin serve collectors, while standard bullion meets general investment needs.
- Zero-cost buyback program: You benefit from a fee-free buyback service, making investment liquidation straightforward and more profitable without additional expenses.
- Price advantages: The company’s lowest price guarantee helps you secure better deals on precious metals purchases, optimizing your investment potential.
- Learning resources: You receive free educational materials, including gold IRA guides, plus expert consultations. These tools help you make informed investment decisions based on market knowledge.
Cons
- Geographic service restrictions: Service delivery remains limited to U.S. territories, preventing potential investors from other countries from accessing direct services through American Hartford Gold.
- Missing online price listings: While pricing becomes clear during consultations, the absence of readily available online price information might affect your planning process before direct contact.
- Mixed service experiences: Despite predominantly positive reviews, some clients report unclear communication regarding fees and commissions, suggesting areas where service transparency could improve.
- Stock limitations: Though offering extensive choices, certain popular metals or coins might be temporarily unavailable, potentially disrupting your investment timeline, especially for urgent purchases.
Competitor Analysis
American Hartford Gold operates within a competitive precious metals investment market. Let’s examine key competitors to understand their market positioning.
Goldco
You’ll find Goldco offering diverse precious metals products, including gold, silver, platinum, and palladium coins and bars specifically designed for self-directed Precious Metals IRAs.
The company targets experienced investors with a $25,000 minimum investment requirement for portfolio diversification.
You can access comprehensive educational materials and utilize their buyback program for straightforward liquidation of holdings. Storage and custodial services cost $200 annually, positioning them competitively in the market.
However, their higher initial investment requirement contrasts with American Hartford Gold’s more accessible $10,000 minimum for Gold IRAs.
Their customer service consistently receives positive feedback, particularly regarding personalized support and transparency.
Related Article: Goldco vs. AHG
Augusta Precious Metals
You’ll discover Augusta Precious Metals prioritizes smooth transactions for physical gold and silver investments.
The company excels in Precious Metals IRAs, offering lifetime support without management fees. Their clear cost structure for storage, insurance, and setup enhances investor confidence.
However, you must meet a $50,000 minimum investment threshold, substantially higher than American Hartford Gold’s requirement.
Their educational commitment is reflected in consistently high Trustpilot ratings for market insights and support.
High-net-worth individuals planning IRA rollovers into precious metals find their services particularly appealing.
Related Article: Augusta vs. American Hartford Gold
Birch Gold Group
You can access various investment options through Birch Gold Group, including gold, silver, platinum, and palladium products.
The company streamlines IRA rollovers through established custodian partnerships, maintaining IRS compliance.
Matching American Hartford Gold, they require a $10,000 minimum investment, lower than some competitors. Annual fees range from $180 to $230, varying by storage selection.
Their strong BBB rating and educational focus attract investors, though response times occasionally lag. While their buyback program offers flexibility, smaller investors might find the fee structure challenging.
Related Article: American Hartford Gold vs. Birch Gold Group
Noble Gold Investments
You’ll appreciate Noble Gold Investments’ unique storage options, featuring an exclusive Texas depository. Small-scale investors can start with just $2,000 for cash purchases, making precious metals investing more accessible.
Their $5,000 minimum for Precious Metals IRAs compares favorably to American Hartford Gold’s requirements.
The company provides access to gold, silver bullion, and rare coins, backed by a transparent buyback program.
While Trustpilot reviews highlight excellent personalized service, you might find their product range more limited than larger competitors.
Noble Gold serves as an effective entry point for those seeking lower initial investment requirements in precious metals.
Related Article: American Hartford Gold vs. Noble Gold Investments
Frequently Asked Questions
Is American Hartford Gold a legitimate company?
American Hartford Gold maintains exceptional credibility with an A+ BBB rating, alongside impressive ratings of 4.88/5 from 644 reviews and 4.8/5 on Trustpilot. The company has established itself through transparent practices and reliable investment solutions.
How does American Hartford Gold ensure the safety of precious metals?
The company collaborates with premium security partners including Brinks Global Services and Delaware Depository.
You can select between segregated or non-segregated storage, with segregated options providing additional protection for your assets.
Who leads American Hartford Gold?
Under the leadership of CEO Sanford Mann, Executive Chairman Scott Gerlis, and President Max Baecker, the company thrives. Their combined expertise in precious metals strengthens the company’s market position and reliability.
Does American Hartford Gold offer promotional incentives?
The company offers competitive advantages including price matching and special promotions such as complimentary shipping and fee waivers. Contact their support team to learn about ongoing offers.
Can I store precious metals at home with American Hartford Gold?
You have flexibility in storage options. The company facilitates home delivery for personal storage, while also providing secure depository alternatives through established partners.
What customer support does American Hartford Gold provide?
The company excels in customer service, offering expert guidance, educational materials, and comprehensive support throughout your investment journey. Their high Trustpilot ratings reflect their commitment to addressing client needs effectively.
Conclusion
American Hartford Gold emerges as a reliable ally for investors seeking to fortify their financial portfolios through precious metals investments.
Their dedication to clear communication and individualized guidance sets them apart, while their extensive selection of investment products demonstrates their industry leadership position.
The company’s proven track record of putting investors first, combined with distinctive benefits like accessible entry points for investments and adaptable storage options, positions them as an attractive option for investors at every experience level.
These features make them particularly appealing to both newcomers and seasoned investors in the precious metals market.
Whether you’re just starting to explore precious metals or looking to expand your existing portfolio, American Hartford Gold provides comprehensive resources, professional knowledge, and reliable assistance to help you make informed decisions in the precious metals market with greater assurance.
PROS
- No setup fees for new accounts.
- Guaranteed buyback program at top market rates.
- Endorsed by celebrities Sean Hannity and Chuck Norris.
- Up to $10,000 in free silver for qualified investors.
- Over 6,000 five-star customer reviews across major platforms.
CONS
- A $25,000 minimum investment may deter smaller investors.
Or
Kevin Clark stands as a prominent authority in financial markets, particularly focused on precious metals and gold IRA investments. His credentials include a prestigious Wharton MBA and CFP™ certification, which he leverages to assist investors with retirement portfolio strategies. His extensive background combines executive roles on Wall Street with valuable experience on WVDOT’s advisory team. You can find Clark’s expert analysis featured across major financial media outlets, and his bestselling book has helped numerous investors understand market dynamics. Through his engaging presentations and seminars, he breaks down sophisticated investment concepts into practical strategies, enabling you to make informed decisions about incorporating precious metals into your retirement planning. His approach emphasizes secure retirement solutions through strategic metal investments.